The Effect of Brand Ambassador, Brand Image, and Brand Awareness on Purchase Decision of Pantene Shampoo in Surabaya, IndonesiaLuh Gede Permata Sari Dewi, Natasya Edyanto and Hotlan SiagianSHS Web Conf., 76 (2020) 01023DOI: https://doi.org/10.1051/shsconf/20207601023