The Effect of Product Quality, Service Quality, Innovation, Price, and Celebrity Endorser on Wardah Wonosobo Purchasing DecisionsNurul Istianah, Sally Diana Azzahra, Naning Muslimawati and M. Elfan KaukabSHS Web Conf., 217 (2025) 02002DOI: https://doi.org/10.1051/shsconf/202521702002