Decoding Masculinity: An Analysis of Stuart Hall’s Reception Theory in BTS Music Videos and Its Impact of Consuming Buying on Indonesian Fans (2013–2021)Sofia Hasna, Frizki Yulianti Nurnisya and Muhammad Raqib Bin Mohd SofianSHS Web Conf., 204 (2024) 01006DOI: https://doi.org/10.1051/shsconf/202420401006