SHS Web of Conferences

The Effect of Brand Equity on Brand Attitude and Brand Loyalty in Exhibition

Namju Shin, Haelee Kim, Sunah Lim and Changsoo Kim

SHS Web of Conferences, 12 (2014) 01018

Published online: 19 November 2014

DOI: 10.1051/shsconf/20141201018

Namju Shin

Haelee Kim

Sunah Lim

Changsoo Kim

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