SHS Web of Conferences

Ad-Creativity, Internal Consumer Response, and Purchase Intention: An Evaluation upon Ardiles “Flash Mom” TV Ad

Hatane Samuel and Janice Aurellia

SHS Web Conf., 33 (2017) 00043

Published online: 02 February 2017

DOI: 10.1051/shsconf/20173300043

Hatane Samuel

Janice Aurellia

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