Motivating Factors for Sustainable Accountant Potentials in Malaysia Sharifah Norhafiza Syed Ibrahim, Nur Farahah Mohd Pauzi, Adriana Shamsudin, Mohd Syazwan Karim and Khairiah Ahmad SHS Web Conf., 36 (2017) 00035 Published online: 24 July 2017 DOI: 10.1051/shsconf/20173600035