SHS Web of Conferences

The Effect of Brand Ambassador, Brand Image, and Brand Awareness on Purchase Decision of Pantene Shampoo in Surabaya, Indonesia

Luh Gede Permata Sari Dewi, Natasya Edyanto and Hotlan Siagian

SHS Web Conf., 76 (2020) 01023

Published online: 29 April 2020

DOI: 10.1051/shsconf/20207601023

Luh Gede Permata Sari Dewi

Natasya Edyanto

Hotlan Siagian

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