SHS Web of Conferences

Current practices, challenges, and opportunities for lifestyle-based market segmentation of older consumers in Thailand

Karuna Yamprayam, Songphan Choemprayong and Tatri Taiphapoon

SHS Web Conf., 169 (2023) 01073

Published online: 29 May 2023

DOI: 10.1051/shsconf/202316901073

Karuna Yamprayam

Songphan Choemprayong

Tatri Taiphapoon

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