SHS Web of Conferences

A Study on the Influence of Tiktok Live Broadcast on College Students’ Purchase Intention

Xiaohan Wu, Hongxia Ai, Baoer Yi, Xiaotong Wang, Nuo Chen and Mingruo Gao

SHS Web Conf., 179 (2023) 03014

Published online: 14 December 2023

DOI: 10.1051/shsconf/202317903014

Xiaohan Wu

Hongxia Ai

Baoer Yi

Xiaotong Wang

Nuo Chen

Mingruo Gao

Articles written by ALL the selected authors (AND)

Articles written by ANY OF the selected authors (OR)