SHS Web of Conferences

The Influence of Decoy Effect on Consumer Purchasing Decisions at Starbucks Jakarta

Rina Kurniawati, Prishilla Febriyani Eddy Tio and Nicko Gana Saputra

SHS Web Conf., 182 (2024) 04004

Published online: 06 February 2024

DOI: 10.1051/shsconf/202418204004

Rina Kurniawati

Prishilla Febriyani Eddy Tio

Nicko Gana Saputra

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