SHS Web of Conferences

The Operation Logic of Traditional Culture Enabling Tea Brand Marketing: Take CHAGEE as an Example

Zixin Chen, Siyu Fu and Xintong Huang

SHS Web of Conferences, 185 (2024) 03004

Published online: 14 March 2024

DOI: 10.1051/shsconf/202418503004

Zixin Chen

Siyu Fu

Xintong Huang

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