SHS Web of Conferences

Nation and World: The Marketing Model of Internationalization of Local Brands –A case study of Genshin Impact

Qingyun He, Xiaosi Li and Xinhao Liu

SHS Web of Conferences, 185 (2024) 03006

Published online: 14 March 2024

DOI: 10.1051/shsconf/202418503006

Qingyun He

Xiaosi Li

Xinhao Liu

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