SHS Web of Conferences

Analyzing the Strategic Impact of Zara’s Branding Strategies on Consumer Engagement and Market Position

Siying Liu, Yingshun Huang and Qianhui Pan

SHS Web of Conferences, 185 (2024) 03018

Published online: 14 March 2024

DOI: 10.1051/shsconf/202418503018

Siying Liu

Yingshun Huang

Qianhui Pan

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