SHS Web of Conferences

Strategic Marketing Analysis of NIO: A Case Study on Electric Vehicle Industry in China

Yun Zeng, Xun Yao, Simin Yang and WeiHsiang Hsu

SHS Web Conf., 215 (2025) 01006

Published online: 12 May 2025

DOI: 10.1051/shsconf/202521501006

Yun Zeng

Xun Yao

Simin Yang

WeiHsiang Hsu

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