SHS Web of Conferences

Social Media Influencers and a Contextual Factor Behind: Exploring Credibility, In-Group Identification, and Product Availability on Purchase Intention

Yixuan Che, Yijia Ling and Qingtong Xiao

SHS Web Conf., 220 (2025) 03029

Published online: 13 August 2025

DOI: 10.1051/shsconf/202522003029

Yixuan Che

Yijia Ling

Qingtong Xiao

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