Reflecting national identity in universal concepts Larisa Nikolaevna Aleshina, Irina Aleksandrovna Zaytseva, Evgeniy Sergeevich Smakhtin, Elena Anatolyevna Gilovaya and Svetlana Sergeevna Lapshina SHS Web Conf., 127 (2021) 02013 Published online: 02 December 2021 DOI: 10.1051/shsconf/202112702013