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Research on the Inducing Mechanism of Customers’ Impulsive Buying in “Double 11” Shopping Carnival

Weiwei Zuo and Zhihua Lian

SHS Web Conf., 151 (2022) 01028

Published online: 16 December 2022

DOI: 10.1051/shsconf/202215101028

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Weiwei Zuo

Zhihua Lian

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