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Study on The Influence of Situational Factors of E-commerce Live Broadcasting on Consumers’ Impulse Buying Behavior

Xiao Zimiao and Cai Shenggui

SHS Web of Conf., 171 (2023) 01026

Published online: 28 June 2023

DOI: 10.1051/shsconf/202317101026

Xiao Zimiao

Cai Shenggui

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