SHS Web of Conferences

Exploring Senior Tourist Engagement Behaviour in Social Networking Sites Advertising – A Study of Senior Tourist Users on WeChat

Xin Zhang, Yongheng Shang and Yuling Shao

SHS Web Conf., 181 (2024) 01053

Published online: 17 January 2024

DOI: 10.1051/shsconf/202418101053

Xin Zhang

Yongheng Shang

Yuling Shao

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