SHS Web of Conferences

A Study of Influencing Factors on Consumers’ Willingness to Purchase SongBo Products

ChunYouyi Cai, Xinyu Feng, Yifang Shang, Xinyi Yan and Jinfeng Zhang

SHS Web Conf., 181 (2024) 02035

Published online: 17 January 2024

DOI: 10.1051/shsconf/202418102035

ChunYouyi Cai

Xinyu Feng

Yifang Shang

Xinyi Yan

Jinfeng Zhang

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