SHS Web of Conferences

Understanding the online channel extension of traditional retailers: Online-offline and online-prototypical congruence

Jinfeng Wu and Yilong Li

SHS Web of Conferences, 24 (2016) 01004

Published online: 05 February 2016

DOI: 10.1051/shsconf/20162401004

Jinfeng Wu

Yilong Li

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