Social networking as an advertising tool in Russia and abroad Y. A. Ageeva, I.V. Kondratyeva, Z.S. Zavyalova, E.V. Giniyatova, M. P. Zavyalova, Ann K. Deakin and Y.V. Lokotosh SHS Web of Conferences, 28 (2016) 01003 Published online: 15 June 2016 DOI: 10.1051/shsconf/20162801003