SHS Web of Conferences

User-Generated Contents in Facebook, Functional and Hedonic Brand Image and Purchase Intention

Raji Ridwan Adetunji, Mohd Rashid Sabrina and Ishak Mohd Sobhi

SHS Web Conf., 33 (2017) 00084

Published online: 02 February 2017

DOI: 10.1051/shsconf/20173300084

Raji Ridwan Adetunji

Mohd Rashid Sabrina

Ishak Mohd Sobhi

Articles written by ALL the selected authors (AND)

Articles written by ANY OF the selected authors (OR)