Branded Media Text as Communicative-integration Model of Interaction with Audience Svetlana Urazova, Irina Volkova, Ekaterina Baranova, Andrey Druzhinin and Anastasia Ulyura SHS Web Conf., 50 (2018) 01200 Published online: 12 October 2018 DOI: 10.1051/shsconf/20185001200