SHS Web of Conferences

EDPS Account

Search

The Impact of Positive and Negative News about Celebrity Endorsers on the Consumer Behavior of Generation Z — Take the Chinese Market as an Example

Weiran Wang

SHS Web Conf., 155 (2023) 02013

Published online: 12 January 2023

DOI: 10.1051/shsconf/202315502013

This search tool will display articles in Google Scholar database by authors of the selected article:

Select your author(s):

Weiran Wang

Search method:

Articles written by ALL the selected authors (AND)

Articles written by ANY OF the selected authors (OR)