SHS Web of Conferences

Factors Influencing Chinese Consumers’ Intentions to Purchase Museum’s Cultural and Creative Products

Haoyuan Cheng, Qianyu Mi, Yanyu Sun and Xuechun Zhao

SHS Web Conf., 165 (2023) 01011

Published online: 03 May 2023

DOI: 10.1051/shsconf/202316501011

Haoyuan Cheng

Qianyu Mi

Yanyu Sun

Xuechun Zhao

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