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The Impact of NPO Credibility on Enterprise Brand Image in Cause-Related Marketing: A Study Based on the Mediating Effect of Perceived Corporate Hypocrisy
Jun Wang, Ling Zheng, Xinyi Li and Chiquan Guo Journal of Theoretical and Applied Electronic Commerce Research 20(4) 309 (2025) https://doi.org/10.3390/jtaer20040309
THE RELATIONSHIP AMONG CSR MOTIVES, PERCEIVED CSR AUTHENTICITY, CORPORATE CREDIBILITY, AND LEGITIMACY AN EMPIRICAL STUDY