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CONTENT RELEVANCE AND PURCHASE INTENTION IN DOUYIN ADVERTISING AMONG GENERATION Z IN HEBEI PROVINCE
Shiyao Yu, Nor Azura Adzharuddin and Chuyao Wang Advanced International Journal of Business Entrepreneurship and SMEs 8(28) 501 (2026) https://doi.org/10.35631/AIJBES.828032
Stay real in crises: examining the role of authentic crisis communication in integrity-based organizational trust after a data breach