SHS Web of Conferences

Factor model of social media marketing effect on brand loyalty

Olga Chubukova, Iuliia Kostynets, Igor Ponomarenko, Nataliia Rallie and Yuliia Zymbalevska

SHS Web Conf., 65 (2019) 04011

Published online: 29 May 2019

DOI: 10.1051/shsconf/20196504011

Olga Chubukova

Iuliia Kostynets

Igor Ponomarenko

Nataliia Rallie

Yuliia Zymbalevska

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