SHS Web of Conferences

A Bibliometric Analysis of Branding Trends: Does Irrationality Really Matter?

Jana Majerova, Lubica Gajanova and Margareta Nadanyiova

SHS Web Conf., 91 (2021) 01012

Published online: 14 January 2021

DOI: 10.1051/shsconf/20219101012

Jana Majerova

Lubica Gajanova

Margareta Nadanyiova

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