Realization of the educational potential of social advertising Natalia Vasilyevna Danilevskaya, Larisa Sergeevna Tikhomirova, Yanina Alexandrovna Chigovskaya-Nazarova and Elena Yuryevna Bogdanova SHS Web of Conf., 164 (2023) 00029 Published online: 11 May 2023 DOI: 10.1051/shsconf/202316400029