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Research on the Impact of Perceived Interaction on User Stickiness in the Context of Tiktok E-commerce Live Broadcast -- The Mediating Role Based on Emotional Attachment

Xinran Yue, Yi Yang, Xinyan Gu, Qiuxue Wang and Shiyi Chen

SHS Web Conf., 165 (2023) 02011

Published online: 03 May 2023

DOI: 10.1051/shsconf/202316502011

Xinran Yue

Yi Yang

Xinyan Gu

Qiuxue Wang

Shiyi Chen

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