SHS Web of Conferences

The Importance of Entrepreneur Characteristic and Emotional Quotients as SME’S Competitive Advantage to Marketing Performance

Ari Pranaditya and Khansa Sabihah

SHS Web Conf., 217 (2025) 02001

Published online: 26 May 2025

DOI: 10.1051/shsconf/202521702001

Ari Pranaditya

Khansa Sabihah

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