SHS Web of Conferences

The Effect of Product Quality, Service Quality, Innovation, Price, and Celebrity Endorser on Wardah Wonosobo Purchasing Decisions

Nurul Istianah, Sally Diana Azzahra, Naning Muslimawati and M. Elfan Kaukab

SHS Web Conf., 217 (2025) 02002

Published online: 26 May 2025

DOI: 10.1051/shsconf/202521702002

Nurul Istianah

Sally Diana Azzahra

Naning Muslimawati

M. Elfan Kaukab

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