SHS Web of Conferences

EDPS Account

Search

From IP Co-Branding to emotional Resonance-Research on Disney Brand Marketing Strategy Innovation Model and Consumer Stickiness

Zihan He

SHS Web Conf., 220 (2025) 03006

Published online: 13 August 2025

DOI: 10.1051/shsconf/202522003006

This search tool will display articles in Google Scholar database by authors of the selected article:

Select your author(s):

Zihan He

Search method:

Articles written by ALL the selected authors (AND)

Articles written by ANY OF the selected authors (OR)