SHS Web of Conferences

Collaborative Management Framework for Cross-regional Brand Expansion: Cultural Adaptation, Service Standardization and Supply Chain Management

Qianya Liu, Yuanyue Zhao and Jingjing Zhu

SHS Web Conf., 220 (2025) 03009

Published online: 13 August 2025

DOI: 10.1051/shsconf/202522003009

Qianya Liu

Yuanyue Zhao

Jingjing Zhu

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