SHS Web of Conferences

The impact of e-commerce platform operation mode on operation capability--empirical analysis based on marketing investment and financial performance

Yafeng Gao, Haonan Hu and Chenxi Zhou

SHS Web Conf., 225 (2025) 01021

Published online: 13 November 2025

DOI: 10.1051/shsconf/202522501021

Yafeng Gao

Haonan Hu

Chenxi Zhou

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