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Cross-platform Self-Media Differentiation Operation and Communication Strategies and User Reach Effects-Take some Accounts of TikTok and Xiaohongshu as Examples

Ruofan Chen and Zijiao Wang

SHS Web Conf., 234 (2026) 03007

Published online: 19 June 2026

DOI: 10.1051/shsconf/202623403007

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Ruofan Chen

Zijiao Wang

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