| Issue |
SHS Web Conf.
Volume 33, 2017
International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
|
|
|---|---|---|
| Article Number | 00082 | |
| Number of page(s) | 7 | |
| DOI | https://doi.org/10.1051/shsconf/20173300082 | |
| Published online | 02 February 2017 | |
Culturally Responsive: Exploring the Attributes of Islamic Health Communication
1 School of Multimedia Technology and Communication, College of Art and Science, Universiti Utara, Malaysia
2 School of Government, Universiti Utara, Malaysia
* Corresponding author: khairie@uum.edu.my
The purpose of this paper is to explore the attributes (basis and values) of faith-based communication strategy on health communication. Eight series of focus group studies on Muslim community were conducted to gather the data. The finding makes abundantly clear that the tawhidic (the belief in Oneness of God) conception significantly determine the effectiveness of Islamic communication message. In addition, there were another six themes that contributes to Islamic health communication attributes which may influence the receiver’s attitudes and behaviours. The insights of this paper may contribute to the further development of health promotion strategies for Muslims community.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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