SHS Web Conf.
Volume 33, 2017International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)
|Number of page(s)||7|
|Published online||02 February 2017|
Factor of Awareness in Searching and Sharing of Halal Food Product among Muslim Families in Malaysia
1 Department of Modern Languages and Communication, Faculty of Languages and Communication, Universiti Sultan Zainal Abidin, Gong Badak Campus, 21300 Kuala Terengganu, Terengganu
2 Department of Communication, Faculty of Modern Languages and Communication, Universiti Putra Malaysia. 43400 UPM Serdang, Selangor
* Corresponding author: firstname.lastname@example.org
Information search activities are fundamental in information sharing, especially for the context of information confusion in the market for halal products. This research paper will focus on awareness factor in information searching and sharing of halal products in the Muslim families. Recently, the halal issue has become the hot topic as it involves community religious tenets. This study aims to enrich communications literature in terms of information seeking in halal food products. The sample of the research consisted of 340 Muslim families in Bangi, Selangor. The data are collected through questionnaire and analyzed using descriptive analysis and inferential analysis such as correlation. The result of the study revealed that awareness factor is significantly correlated with information seeking behavior among Muslim family.
© The Authors, published by EDP Sciences, 2017
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