Innovative Business Model of the Cluster as an Ecosystem

¹ Vladivostok State University of Economics and Service, Vladivostok, Russia
² Russian University of Economics by GV Plekhanov (Ivanovo Branch), Ivanovo, Russia
³ International Academy of Business and New Technologies (MUBINT), Yaroslavl, Russia

^* Corresponding author: masyukn@gmail.com

Abstract

Business modeling is an innovative form of representation of inter-firm interactions of enterprises and organizations, united by formal and informal economic relations. The business model is a graphic illustration of the structure of these relations, helping to understand their logic and complexity in the context of globalization. Networking and clustering are the responses to the global challenges of the external environment. In these conditions, new variants of an interaction of economic agents arise in conditions of uncertainty and risk. The most common form of intrafirm interaction in the conditions of one territory is clustering, which, as practice shows, have network structures. In our opinion, the purpose of the regional cluster as a network is to implement the key competencies of the territory and improve the quality of the economic situation in the region by improving the business climate of the environment. There are many efforts of scientists and business practitioners to design and make configurations for illustration of the cluster's relations and interactions. The main goal of this article is to show a new way of graphic design of clusters from the position of ecological approach instead of the UML. The article describes the configuration of the cluster business model in its interpretation as an innovative network ecosystem. Theoretical views about the cluster were extended in the direction of the configuration of its business model and the definition of its main structural elements. Particular attention is paid to the partnership interaction of the main groups of economic agents in the cluster, which include: key business structures, key educational organizations, key research organizations, and the state.