SHS Web Conf.
Volume 61, 2019Innovative Economic Symposium 2018 - Milestones and Trends of World Economy (IES2018)
|Number of page(s)||9|
|Section||Strategic Partnerships in International Trade|
|Published online||30 January 2019|
Relationship of activities in reverse logistics according to sell point in Czech Republic
Doctor of Economics and management, Assistant Professor, Brno university of Technology, Faculty of Business and Management, Department of Management, Kolejní 2906/4, CZ-61200 Brno, Czech Republic
* Corresponding author: firstname.lastname@example.org
The paper is focused on findings, if final customers in sell points reflect activities of reverse logistics. Main result of research provides relationship between sell point and reverse activity. The research was aimed at random chosen group of 811 respondents in the Czech Republic. Real participants have been 293, what is effectiveness in 36.13%. The primary research provides possible approaches for companies in sell points within reverse logistics activities to final consumers. To process the results of the questionnaire survey were used basic types of descriptive statistics on the selected data set. The data were processed by using the statistical program IBM SPSS Statistics 24, which was subsequently analysed the dependency between the two nominal variables by means of contingency tables and Pearson's chi-squared test. Limitation for this research is because of the chosen sample and targeting only on Czech Republic.
Key words: Reverse logistics / Marketing communication / Green communication
© The Authors, published by EDP Sciences, 2019
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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