Art manager as a generator of the information world for art culture

Moscow State Institute of Culture, 141406, Khimki, Russia

^* Corresponding author: tsuminova@yandex.ru

Abstract

In the context of post-industrial society, an informational-semiotic approach becomes important for researchers, allowing to perceive, for example, art culture (art sphere)/art industry / art business as a unique world / Text / system, and the text of a work as a text itself, context and hypertext, forming info text. The appearance of certain documents / artifacts / information resources is associated with the activities of both the artist and representatives of other professions in the existing communicative space of art culture. In a market economy / creative economy / entertainment economy, a significant figure for “rotation” of communications in this area is the business assistant /organizer of the artist’s business activity, that is, an art manager (agent, art dealer, entrepreneur, impresario, curator, promoter, producer, etc.). As a producer, using various technologies of art management (artistic, creative, organizational and managerial, including psychological, financial, economic, regulatory, marketing) in project activities, he creates demand and forms a proposal for the art market, generates, “Playing with beads” (G. Hesse) of ideas / meanings / contexts, the information world of art culture.