The images of politicians in the language consciousness performed in the English and German newspaper and journalistic discourses

Orsk Humanities and Technology Institute (the Branch of) Orenburg State University, 462419, Omsk, Russia

Abstract

In the modern era of mass politicization of the public consciousness of the media, in addition to forming an opinion on political events, it also performs the function of manipulating the public consciousness. Of particular interest in this influence are the images of leading politicians. Images of politicians in the media influence the formation of opinions about the political situation in the country and in the world as a whole. In order to analyze the images of politicians in the media and to identify the deep meaning in the presentation of images of politicians, the authors of the article turn to text materials of electronic versions of social and political newspapers and magazines (The Guardian, Daily Mail, Telegraph, Focus, Zeit, Spiegel), using the conceptual method analysis and contextual analysis method. The presentation of images of politicians reveals value meanings of sympathy and antipathy. The authors of the article attempt to identify moments in the representation of the images of politicians, where they generate additional meaning that has an emotional impact on public opinion.