| Issue |
SHS Web Conf.
Volume 110, 2021
International Conference on Economics, Management and Technologies 2021 (ICEMT 2021)
|
|
|---|---|---|
| Article Number | 01014 | |
| Number of page(s) | 5 | |
| Section | Economics | |
| DOI | https://doi.org/10.1051/shsconf/202111001014 | |
| Published online | 11 June 2021 | |
Prospects for Improving the Marketing Policy of Huawei in the Context of the Trade War between the United States and China
South-West State University, Kursk, Russia
* Corresponding author: cvetlana.staryx.87@mail.ru
The article examines the consequences of the trade war between the United States and China using the example of Apple and Huawei. Based on the calculation of the integral indicator, technical and economic parameters of the competitiveness of the products of these organizations were obtained. It was concluded that large-scale forms of competitive struggle are acquiring the character of a trade war, increasingly restraining the opponent with the help of the non-price factor of competition. In these conditions, the question of the prospects for further improving the marketing policy of Huawei is relevant.
© The Authors, published by EDP Sciences 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.