Determining factors of retailers’ assortment supply

Department of Commerce, Faculty of Industry and Commerce, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria

^* Corresponding author: s.petrova@uni-svishtov.bg

Abstract

Modern retailers’ assortment supply is determined by various factors, taking into account the developed business point-of-sale concepts and formats, the chosen organizational and legal form, the characteristics of the consumer segments and the specifics of the current competitors’ market policy. The main aim of the present study is to make a theoretical and empirical interpretation of the essential nature of the factors for determining the assortment supply and on this basis to provide successful examples from the Bulgarian retail practice taking into account the achieved economic outcomes. The outlined research problems presuppose conducting a review of the specialized literature. Conceptual views and opinions on the process of determining assortment supply are presented. The scientific research methods, which are applied, include: factor analysis and synthesis, comparison, generalization, induction and deduction, illustration. The research outcomes are synthesized in the formulated conclusions and are related to assessing the impact of the studied factors on retailers’ assortment supply.