| Issue |
SHS Web Conf.
Volume 96, 2021
The 3rd International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2020)
|
|
|---|---|---|
| Article Number | 01008 | |
| Number of page(s) | 8 | |
| Section | Public Administration | |
| DOI | https://doi.org/10.1051/shsconf/20219601008 | |
| Published online | 08 February 2021 | |
Analysis of Public Service Advertisement's Creation of Fashion Brand Image
1 Beijing Institute of fashion Technology, Beijing, China 10012
* Corresponding author: jinshui@126.com
The problem solved by this article is that the new media is increasingly showing a vigorous development, the market competition is becoming more and more fierce, media technology and media are changing rapidly, and traditional advertising can no longer meet the competitive development of some modern brands and the needs of the audience. The research process of this article is from the perspective of public service advertisements, studying the development status of domestic and foreign brand public service advertisements and the case analysis of its application in brand image shaping and dissemination. The conclusion of this article is that now that homogenization is getting higher and higher, if you want to build a brand that is recognized and loved by consumers, you must effectively distribute brand products, reflect the brand's social responsibility and love. The unique research of this article is the integration of public service advertising and fashion brands to create an innovative research model that combines practice and promotion.
Key words: Public service advertising / Image shaping / Sense of responsibility
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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