| Issue |
SHS Web of Conf.
Volume 178, 2023
3rd International Conference on Public Relations and Social Sciences (ICPRSS 2023)
|
|
|---|---|---|
| Article Number | 01002 | |
| Number of page(s) | 6 | |
| Section | Social Governance and Public Relations Practice | |
| DOI | https://doi.org/10.1051/shsconf/202317801002 | |
| Published online | 23 October 2023 | |
Sentiment Analysis of Yaya Event of Giant Panda in the United States based on LDA Topic Model
Aulin College, Northeast Forestry University, Harbin, Heilongjiang Province, 150040 , China
* Corresponding author: suixin7820@163.com
With the rapid rise of the Internet and social media, hot topics can often become hotspots of online public opinion. In order to explore the netizens’ views on hot topics, this paper constructs an LDA model to analyse the sentiment of the incident of travelling panda Yaya by crawling the Weibo comments on the incident of travelling Giant Panda Yaya in the U.S. The study shows that netizens suspect that Yaya has suffered some abuse in the U.S. Memphis Zoo, and urgently hope that the panda Yaya will come back to China as soon as possible to receive treatment and care in the domestic zoo. The results of the study are helpful for the relevant departments to understand the attitudes and tendencies of netizens towards hot topics in a timely manner, and quickly deduce the development trend of the topics, so as to guide the public opinion accordingly.
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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