SHS Web Conf.
Volume 123, 2021The Fourth International Conference on Social Science, Public Health and Education (SSPHE 2021)
|Number of page(s)||8|
|Published online||20 September 2021|
Marketing Improvement of Chinese Original Picture Books From Dissatisfaction Evaluation - Text Mining Based on LDA Model
Interdisciplinary Center for Culture, Science and Technology, Sichuan University, Chengdu, China
* Corresponding author: yuanwen@scu. edu. cn
Chinese original picture books play an important role in inheriting traditional culture and forming cultural identity, which is very important for children. We analyzes the dissatisfaction evaluation of Chinese original picture books by using the topic model of Latent Dirichlet Allocation (LDA). It is found that the dissatisfaction of consumers mainly focuses on smell, AR function, preaching, quality, picture, content, painting style and so on. In the future, we should take quality as the bottom line, focus on the content creation, and carry out integrated marketing through social media.
© The Authors, published by EDP Sciences, 2021
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