Research on Business English Education Helping Island Rural Revitalization -- A Case Study of Zhoushan City, Zhejiang Province

Department of Foreign Languages, Zhejiang Ocean University, Zhoushan City, Zhejiang 316022, P.R. China

^* Corresponding author: jinjiani123@zjou.edu.cn

Abstract

In recent years, the Chinese government has vigorously promoted the rural revitalization strategy, aiming to achieve a balanced development of urban and rural social economy and promote common prosperity. The key to rural revitalization lies in talents. With the continuous improvement of Zhoushan's internationalization and opening up, Zhoushan's local foreign language talent pool is facing the dual pressure of quantity and quality, including the inadaptation of the training mode of business English education talents, the serious loss of high-quality talents in business English education and the uneven distribution of educational resources. Based on the current situation of business English education in Zhoushan City, this paper adopts literature research, expert interview, questionnaire survey, field investigation and other research methods. According to the results of questionnaire analysis and regional characteristics, this paper puts forward strategies to improve the business English education system in colleges and universities, strengthen the cooperation between colleges and enterprises, and promote the deep integration of information technology and business English teaching, hoping to provide new development opportunities for business English education to help rural revitalization.